Our Brand Story
In the heart of our atelier, where tradition meets innovation, lies a story woven with passion, experience, and an unwavering commitment to excellence. Our founder, a master jeweller with over 30 years of experience, has dedicated his life to the art of jewelry-making. His illustrious career includes crafting exquisite pieces for the highest brands in the world of high-class jewelry. Today, he embarks on a new journey, sharing his unique designs with the public, using only the finest diamonds and pearls to create timeless treasures.
Our founder's profound knowledge of gemstones, metalwork, and design is the cornerstone of our brand. Every piece is crafted with meticulous attention to detail, ensuring unparalleled quality and elegance. His expertise guarantees that each creation is not only a beautiful accessory but also a work of art that tells a story and captures the essence of luxury.
"Jewelry has always been a way to symbolize love, promises, and memories."
-Kendra Scott
Family Legacy
This is not just a story of an individual; it is a family legacy. Working by our founder’s side is his talented daughter, who brings a fresh perspective and innovative spirit to our creations. Together, they infuse each piece with a blend of classic elegance and modern sophistication. Their collaboration symbolizes a harmonious blend of tradition and contemporary artistry, resulting in the most unique and breathtaking pieces. They are dedicated to making everyone's dreams come true, developing and bringing the most unique pieces to life for our cherished clients.
"Big girls need big diamonds."
-Elizabeth Taylor
Our Commitment
At the heart of our brand is a commitment to bringing good energy and meaning to every piece. We believe that jewelry is not merely an accessory but a profound expression of individuality and emotion. Each piece of jewelry is crafted with the utmost care and precision, ensuring that it will be cherished for generations to come.
"Jewelry is a reminder of the most beautiful moments in life."
-Elizabeth Taylor
Our Symbol: The Armenian Infinity
Our logo, the Armenian Infinity, is more than just a symbol; it is a representation of our ethos. The infinity symbol, known for its endless loops, signifies eternity, empowerment, and everlasting love. In Armenian culture, it also embodies unity, continuity, and the cyclical nature of life. This powerful emblem embodies the energy and positive intentions we infuse into every piece of jewelry we craft, promising not only beauty but also a sense of profound meaning and connection.
Join Our Journey
We invite you to join us on this journey, to discover the magic and artistry that define our collections. Our mission is to create not just jewelry, but heirlooms that tell stories, celebrate milestones, and encapsulate the dreams and aspirations of those who wear them. Welcome to a world where luxury meets legacy, where every piece is a masterpiece, and where dreams are transformed into reality.
Welcome to our family.